Looking at the multidimensional and massive marketing of other 2011
album releases, like Lady Gaga’s “Born This Way,” fans assumed that“4” would be packaged with loads of bonus features and other related products to retain sales. Stringer discussed the long-term promotional plans. “The main concentration for the next few months is to get this record working everywhere. The touring plan is extensive. The promo plan is extensive. We also know we’re going to put out a lot of singles and shoot a lot of videos from the record. There’s enough positive information that we think we can work the record for another 18 months, and hopefully over that period we’ll all be proved right that this is an important record and a commercially successful record.” “4”sold 310,000 copies its 1st week and debuted at #1 on the U.S. chart. Hopefully Stringer’s comments will put the rumors to rest.